A Spanish modelling agency has created Spain’s first AI influencer. The AI-generated woman, Aitana López, is a pink-haired 25-year-old.
Her account has amassed 125,000 followers on Instagram.
The agency’s founder, Rubeñ Cruz, said he decided to design López after having trouble working with real models and influencers.
He said that he wanted to create an influencer who was not dependent on other people and who could make a lot of money by posing.
López’s Instagram account has 56 photos, and she also has an account on Fanvue, a subscription platform similar to OnlyFans.
Her most recent Instagram Stories show her drinking cocktails on a night out and going to the gym.
The agency created the images using Photoshop.
Cruz said she was created with a “personality” and “based on what society likes most”.
She is described as a “strong and determined woman,” and “a passionate Scorpio,” with a love for video games and fitness.
She can make just over €1,000, or $1,090, per advert and earns anywhere from €3,000 to €10,000 a month.
Business Insider’s Marta Biino recently reported that the number of AI models was rising and that they were finding success on social media and adult content platforms.
Some examples include Emily Pellegrini, an adult content creator on Fanvue, who has just over 100,000 followers on Instagram.
Fanvue’s CEO, Will Monange, told Biino that he believed AI-generated characters would thrive and soon be as widespread as human creators.