The city of lights witnessed a glamorous evening as the IK Fashion Show and the soft launch of Mahi Store brought together the best of Eastern and Western fashion at a five-star hotel.
The event, which blended tradition with modernity, highlighted the transformative power of fashion as a medium of self-expression and personality enhancement.
The runway showcased an exquisite collection of fusion fashion, drawing admiration from prominent personalities, international models, and industry professionals in attendance.
Renowned model and actress Nadia Hussain graced the event, emphasizing the growing influence of fusion trends. “Combining Eastern and Western styles is a transformative trend that is reshaping the industry,” she stated, predicting further growth for this innovative approach.
Asim Shamim, the visionary head of Mahi Store, shared his perspective on the evolving role of fashion. “Clothing today goes beyond protection from the weather. It has become a science and a thriving global industry, offering employment to millions,” he remarked. Shamim also referred to the Fashion Show 2025 as a significant milestone for Pakistan’s fashion industry.
The evening concluded with the soft launch of Mahi Store Man and Woman Fashion, which aims to redefine fashion by merging tradition with modernity. Guests were treated to preview Mahi Store’s unique designs, setting the stage for its official opening.
The star-studded event not only celebrated innovation in fashion but also reinforced Karachi’s position as a hub for creativity and style
