Kylie Jenner has been unveiled as the face of Miu Miu’s Fall/Winter 2025 campaign, delivering a fresh blend of sophistication and streetwear cool as seen in a rich forest-green knit set paired with rhinestone jewelry and a signature satin jacket
A shorter teaser: bold prints and retro-inspired silhouettes dominate the campaign imagery.
In the visuals, Jenner models multiple looks—from casual pleated trousers with a red strapless top to chic black satin ensembles styled with knee-high socks and pastel accessories
The campaign launch comes amid her stylistic summer in Europe, where she’s been spotted in vintage Chanel and collaboration swimwear, reinforcing her growing fashion influence
In brief, the shoot channels old-school glamour with contemporary attitude.
Miu Miu’s creative direction appears to be tapping celebrity and nostalgia to reposition itself for the younger luxe audience—but with design confidence and vision.
With Jenner’s extensive social reach and creative input, insiders suggest the campaign may drive not just image but sales through digital and physical channels alike.