Peso Pluma, the singer who has been pioneering regional Mexican music into the mainstream charts, is YouTube’s most-viewed artist of 2023, beating out the likes of such superstars as Taylor Swift, Bad Bunny, Drake and more.
The 24-year-old musician (real name Hassan Emilio Kabande Laija) racked up 8.5 billion views on the platform, according to The Hollywood Reporter, which was enough to push him ahead of a list of heavyweight names.
He told the outlet that he feels “humble and grateful” for the honor.
Two of his songs — “Ella Baila Sola” with Eslabón Armado and “La Bebe (Remix)” with Yng Lvcas — additionally ranked third and fourth on YouTube’s U.S. Top 10 songs of 2023 list.
“Ella Baila Sola” is a record-breaker in and of itself, being the first regional Mexican song to reach the Top 10 in the history of the all-genre Billboard Hot 100 chart.
It held the No. 1 slot on Billboard’s Hot Latin Songs chart for 19 weeks. The song went viral on TikTok following its release in March.
Peso Pluma’s distinctive sound is a standout in the corridos tumbados genre, which is a take on traditional regional Mexican ballads that adds an urban flair.
