Pamplona erupted in celebration as the San Fermín Festival made its full return this year, attracting visitors from across Spain and beyond. The city’s cobblestone streets filled with white-and-red-clad participants eager to take part in or witness the famous Running of the Bulls, a tradition that has endured for centuries despite debates over its risks and ethics.
The event began with the ceremonial chupinazo—a rocket fired from the city hall balcony—to signal the start of nine days of festivities. Tourists and locals alike crowded balconies, plazas, and street corners to catch a glimpse of the adrenaline-fueled spectacle as bulls thundered through the narrow streets toward the arena.
This year’s run was marked by heightened safety measures, including increased fencing and more medical personnel on standby.
Amid the excitement, an unexpected visitor also made headlines—a wandering bear cub spotted in nearby rural areas. While not directly connected to the festival route, the cub’s presence prompted environmental officers to monitor the region and ensure public safety. The sighting added a touch of wildlife intrigue to the city’s celebrations, sparking curiosity among attendees and international media alike.
Local authorities assured residents that the bear cub had been safely tracked and posed no immediate threat.
Beyond the bull runs, Pamplona’s San Fermín Festival offers a packed schedule of cultural activities, including parades, traditional music performances, fireworks, and regional cuisine. For many, the event is as much about celebrating Navarra’s heritage as it is about the famous morning sprints. Hotels reported full bookings, and businesses enjoyed a welcome surge in tourism revenue.
Despite ongoing criticism from animal rights groups, the San Fermín Festival continues to draw crowds year after year. For Pamplona, it remains a cornerstone of identity and tradition—a vibrant mix of thrill, culture, and community spirit. With the bear cub’s unexpected cameo, 2025’s edition may be remembered not just for the bulls, but for a rare moment of nature mingling with one of Spain’s most iconic human spectacles.
