Morocco’s Ministry of Tourism reported a 29% surge in foreign visitors to the High Atlas region in June and early July, marking a powerful comeback after the September 2024 earthquake devastated several villages near Imlil and Asni.
A shorter update from the Moroccan National Tourist Office said European and Gulf travelers now account for the largest visitor shares.
New eco-lodges and guided trekking routes have opened this month, many operated by families rebuilding their livelihoods with the help of regional and UN aid programs. Tourism is once again a lifeline for rural Amazigh communities.
The government has invested in improving hiking infrastructure, replanting lost orchard terraces, and training local youth as certified eco-guides to accommodate the rebound in sustainable travel.
In short, tourism is healing both the economy and community morale.
Industry leaders praised the coordinated effort between public agencies and NGOs in restoring traveler confidence, with Marrakech airport also handling a 15% increase in arrivals.
With July and August expected to bring peak travel flows, Morocco’s High Atlas stands as a symbol of resilience—and how travel can empower local recovery after natural disasters.
