US Apple stores on Friday will start selling the Vision Pro, the tech giant’s $3,499 headset and its first major release since the Apple Watch nine years ago.
Vision Pro’s release by the world’s most iconic device maker is a major milestone for the lovers of virtual or augmented reality, who see the technology as the next chapter in online life after the smartphone.
But with a high sticker price, and the middling success of similar and cheaper releases from Facebook owner Meta, early reviews are unconvincing that the Vision Pro will be a game-changer, at least initially.
The Vision Pro is an “astonishing” product, wrote The Verge, but “also represents a series of really big trade-offs” that are “impossible to ignore.”
Netflix, Spotify and Google for now have declined to modify their apps specifically for the headset.
The Vision Pro can be tested out by appointment in US Apple stores. That is because the device requires finely-tuned adjustments and some training as “most consumers don’t have experience with gesture controls,” Forrester Research wrote in a note.
