New Zealand’s breathtaking Fiordland region has been named the world’s top travel destination for 2025 by the International Travel Federation. Known for its dramatic fjords, ancient rainforests, and pristine lakes, the area is drawing increased attention for its commitment to ecological preservation, indigenous tourism, and off-the-grid experiences. With bookings already surging, experts say Fiordland is setting a new standard for responsible travel.
The recognition came after a sharp increase in visitor interest, particularly among eco-conscious travelers seeking “last untouched places.” A shorter factor contributing to the award was the newly opened Kepler Eco-Lodge, which runs entirely on solar energy and offers guided cultural walks led by Māori elders — a program praised for both sustainability and community engagement.
Beyond its natural beauty, Fiordland is now a case study in balancing tourism with conservation. The New Zealand Department of Conservation has implemented a strict cap on daily visitor entries to popular sites like Milford Sound and Routeburn Track. This has helped preserve native bird species and sensitive alpine vegetation, even as global tourist numbers rise.
Local businesses are responding with innovation. Adventure companies now offer electric-powered kayaking, carbon-neutral cruise excursions, and rewilding tours where guests participate in native tree planting. Such initiatives not only enhance the visitor experience but contribute to the area’s ongoing restoration efforts.
One shorter initiative drawing global attention is “Quiet Trails,” a project launched this year that designates weekly silent trekking hours to reduce noise pollution for wildlife and create immersive experiences for hikers. Travelers have described it as “spiritual” and “transformative.”
Tourism officials also highlight Fiordland’s accessibility upgrades, including better transportation options from Queenstown and inclusive infrastructure for differently-abled travelers. These developments ensure that sustainability doesn’t come at the cost of accessibility.
As overtourism challenges many top global destinations, Fiordland’s holistic approach — blending natural beauty, cultural respect, and ecological responsibility — serves as a model for the future of travel.
